The Blades offering to brands is an unparalleled and powerful opportunity, with a proven business model and ROI.

Performing 50 public displays each year, The Blades reach a live audience of over 4 million people and a media audience of over 100 million.

Our ‘flying billboards’ platform can carry your brand clear of the clutter, with unhindered brand exposure and clear calls to action through the display commentary at each airshow. We can leverage our performance in the air through targeted activation on the ground, with compelling sampling opportunities, appealing media initiatives and thrilling experiential events.

Since the launch of the team in 2006, The Blades have worked with numerous companies to provide successful sponsorship solutions.

The Title Partner for The Blades this year is Aerobytes, a company renowned for flight safety components and expertise within the aviation industry. The team is also partnered with Zyrad Cables and The RAF Benevolent Fund has been chosen as The Blades’ 2018 beneficiary partner.

Drawing on every aspect of the team’s capabilities, The Blades will not only be providing a unique communications platform, enabling our partners to reach new audiences, but also a powerful means by which to engage staff, stakeholders and customers alike.

Find out more about each of our partners and what it is they do below:

Our Partners

Formed in 2001 by Eddie Forrester, Aerobytes specialises in providing world-leading flight safety software to fixed-wing and helicopter rotary operations. With over 210 customer airlines throughout Europe, the Middle East, Asia and North and South America, Aerobytes has expanded rapidly since its launch. The company supplies a full range of flight safety products including flight data monitoring, flight operations quality assurance, military flight operations quality assurance, maintenance operations quality assurance, flight data analysis and quick access recorders. Aerobytes is proud to be the Title Partner for The Blades for a third season.
Zyrad Cables is a unique and innovative (cable) manufacturer and distributor of industrial high performance cables. Working with distributors and blue-chip end users in a wide range of industries, Zyrad Cables utilises its manufacturing capability to design and manufacture specific cable types that provide solutions to challenges concerning availability, specification, order quantities, hazardous environments and sheath colours. The company also delivers a range of standard and specialist cable stock to customers nationwide.
Founded a year after the Royal Air Force, the RAF Benevolent Fund has a long and proud history of supporting serving personnel, past and present, and their families. In 2015 the charity spent over £18 million supporting more than 41,000 members of the RAF family with a wide range of services, from child-care centres and youth workers on each Station, to relationship counselling, and assistance with financial, housing, and medical needs. The RAF Benevolent Fund is there for any member of the RAF family who is in need of financial, practical or emotional support.
Aston Martin Cambridge is the official retail outlet of this iconic British marque in East Anglia, displaying a handpicked range of new & Timeless used Aston Martins at our showroom and with a fleet of demonstrators available for test drive. With the 2017 worldwide #1 workshop for Customer Satisfaction manned by Aston Martin factory trained technicians, an extensive parts department and approved body shop on site. Aston Martin Cambridge has been ground-breaking with their series of aviation themed special editions: the V8 Vantage S Blades Edition to celebrate the dynamic acrobatic team, the V12 Vantage S Spitfire 80, to celebrate the 80th anniversary of the Supermarine Spitfire and the Vanquish S Red Arrows, a unique tribute to the Royal Air Force Aerobatic Team. With strong links and continued support for the RAF Benevolent Fund, raising £1.5m in 2017 through the #AstonRed10 raffle. Aston Martin Cambridge is very proud to sponsor the Blades Aerobatic team in 2018.
TECHNICAL SUPPORT PARTNER   Physical Digital® is the UK’s leading 3D non-contact optical measurement company providing 3D scanning, reverse engineering and quality inspection services to a wide spectrum of clients. Founded in 2005 by Tim Rapley, the company has vast experience within the aviation industry, along with numerous other industrial sector. Our industry-leading 3D measurement supports world renowned organisations with the quality, development, innovation and strategy in their design of precision products. Based in Surrey, Physical Digital uses the globally-respected GOM measurement systems, which includes our in-house ATOS automated scanbox, ideal for repeat and batch inspection, along with our mobile systems that enables our engineering team to providing measurement solutions both nationally and internationally. Our measurement systems have the ability to scan objects of any size in precise detail; from very small jet engine components up to complete aircrafts, similar to the Blades Edge 540 Race Plane currently being flown by Blades lead Pilot Ben Murphey in the 2018 Red Bull Air Race.  
TECHNICAL SUPPORT PARTNER   PPG is the leading global supplier of paints, coatings and specialty materials. Through dedication and industry-leading expertise, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. PPG has a long heritage of and commitment to innovation, sustainable product development and community engagement. At PPG, our 47,000 employees in 70 countries bring life to our purpose and promise: WE PROTECT AND BEAUTIFY THE WORLD.

Contact Phil Aiken to experience The Blades effect for your business.

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